Cyber Monday : What is Cyber Monday and when is it in 2016?

Cyber Monday : What is Cyber Monday and when is it in 2016?


Cyber Monday


Cyber Monday is a marketing term for the Monday after the Thanksgiving holiday in the United States. The term "Cyber Monday" was created by marketing companies to persuade people to shop online. The term was coined by Ellen Davis and made its debut on November 28, 2005 in a Shop.org press release entitled "'Cyber Monday Quickly Becoming One of the Biggest Online Shopping Days of the Year".

According to the Shop.org/Bizrate Research 2005 eHoliday Mood Study, "77 percent of online retailers said that their sales increased substantially on the Monday after Thanksgiving, a trend that is driving serious online discounts and promotions on Cyber Monday this year (2005)".

In 2014, Cyber Monday online sales grew to a record $2.68 billion, compared with last year's $2.29 billion. However, the average order value was $124, down slightly from 2013's $128.

The deals on Cyber Monday are online-only and generally offered by smaller retailers that cannot compete with the big retailers. Black Friday generally offers better deals on technology, with nearly 85% more data storage deals than Cyber Monday. The past Black Fridays saw far more deals for small appliances, cutlery, and kitchen gadgets on average than Cyber Monday. Cyber Monday is larger for fashion retail. On the past two Cyber Mondays, there were an average of 45% more clothing deals than on Black Friday. There were also 50% more shoe deals on Cyber Monday than on Black Friday.

Cyber Monday has become an international marketing term used by online retailers across the world.



What is Cyber Monday?


Cyber Monday is a 24 hour period that follows Black Friday when prices are heavily discounted online.

The concept essentially came about as a way of prolonging the Black Friday shopping frenzy and is believed to have first emerged back in 2005 in a press release entitled ‘Cyber Monday Quickly Becoming One of the Biggest Online Shopping Days of the Year’.


The release on Shop.org, the federation of retailers in America, explained how a study by eHoliday Mood found that ’77 percent of online retailers said that their sales increased substantially on Monday after Thanksgiving, a trend that is driving serious online discounts and promotions on Cyber Monday this year (2005)’


The Shop.org site coined the phrase ‘Cyber Monday’ after the results of this study emerged, Scott Silverman for Shop.org said.



When is Cyber Monday?


Cyber Monday is always the Monday after Black Friday and Thanksgiving.
This year Thanksgiving will be on Thursday November 24, Black Friday will be held on Friday November 25 and Cyber Monay will therefore fall on Monday November 28.


What deals are available on Cyber Monday?


It used to be mainly computer products and electronic goods but the discounts now include anything from home and kitchen appliances to clothes, toys and books.
In the UK the best place to find online deals include: Amazon, Argos, John Lewis, PC World, Currys, Toys R Us, Tesco, Boots, Sainsbury’s, Debenhams, eBay, House of Fraser, River Island, Topshop, ASOS, New Look, Very, M&S, Game, Maplin and The Body Shop.



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